Modern marketing is all about content. The ability to inform, and the potential to go viral, has empowered countless businesses to create content for their digital marketing campaigns. In most cases, these companies have seen fantastic returns on their investments.
Why Use Content Marketing?
Content Marketing is 3 Times as Effective as Paid Search
In short, content marketing gets around the ad blockers and the general fatigue surrounding advertising, putting relevant information in front of the people who can most benefit from that content. Indeed, the numbers bear this out. Content marketing is three times as effective as paid search, and it’s drastically more effective than outbound marketing. It’s not just the wave of the future - it’s very much part of the present.
DIY vs Hiring a Content Marketing Agency
There’s only one problem. Creating content not only takes skill and creativity, but it also takes time. A two-minute YouTube clip can take hours to create. You don’t want to spend all of your time creating advertising content, especially when that time is bound to cut into other activities that are necessary in driving your revenues. It’s a Catch-22, and several businesses have struggled to maintain this balancing act.
The answer? A content marketing agency. As the name suggests, a content marketing agency can create the top-notch content you need to educate customers and start building long-term customer loyalty. Not only will you cultivate an informed and motivated customer base, but you’ll also be able to position yourself as an authority within your industry, which is invaluable when it comes to separating your business from the competition.
The Additional Benefits of an Agency
Additionally, there’s one additional benefit you’ll see from using a content marketing agency. The average business starts out creating content that they think their audience cares about. Often times, these companies are shocked to find out that the desires of their customers are quite different from the topics that business owners want to write about. That’s a whole lot of time and effort wasted. A content marketing agency can research keywords and topics, allowing them to find the right avenues to explore with your content. Better yet, as your audience grows and changes, so too will your content, meaning there will be no disconnect with your most loyal consumers.
Content marketing is a very lucrative business - but only if you use it right. Don’t get caught up in the guessing game of what people might want. Work with a content marketing agency and get it right the first time.