Small business SEO is often about marketing your company locally. Here are 4 common local SEO mistakes and how to fix them.
Poor Quality Website
The technology you use and the quality of the design impact on your search results. If you’re a small business with a limited budget you might try the Do-It-Yourself approach to web design. This may end up being a classic case of false economy. Using a website building platform like like, say, Wix can be very cost effective however is limited in its SEO capabilities. This can seriously limit your website traffic.
If your website technology is out of date, this will also hinder your local results especially if the website is not mobile friendly (ie it doesn't easily scale on desktop, tablet and smart phone).
A website is one of your most important business assets and if you’re serious about succeeding, why not invest in quality web design that looks good, is easy to use and is well optimised for search?
Overlooking Business Listings
Local business listings such as the Yellow Pages, True Local or Google My Business are key assets for your local SEO efforts. They are powerful marketing tools especially for collecting reviews. It’s important to keep them up-to-date, regularly monitored and ensure there are no duplicate listings. Each country and industry will have different business listings. Some key listings for Australia businesses are:
- Google My Business
- Yellow Pages
- True Local
- Hot Frog
- Start Local
- One Flare
No Review Strategy
Reviews are incredibly important to local SEO. If you have any doubts about this, check out these stats: 91% of consumers read reviews and 84% of people trust online reviews as much as personal recommendations. So what to do?
- Monitor all your reviews sites (the sites will vary from industry to industry).
- Respond in a timely manner to every review good or bad. Take pride in the good reviews and learn from the bad ones.
Social Media Neglect
Your social media platforms should also be carefully monitored for comments, reviews and messages. Social media signals are part of Google’s search algorithm and help with local SEO.
If you find social media overwhelming, stop, take a deep breath and have a think about the best platform for your business. Where are the majority of your customers hanging out? That’s where you want to be to so you can join in the conversation. If your customers are on Facebook, start there. Don’t try jumping on every single platform if you’re new to social media. Select one and do it well.