The Building Blocks of Digital Marketing

Online Marketing digital marketing content marketing
Oct17

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With such an emphasis placed on digital marketing in the modern era, the idea of getting started can seem a little intimidating. However, it's not as hard as it might seem to get the ball rolling. Start with these basics, and you'll be able to start enjoying the undeniable benefits of digital marketing.

Email List

Email is everywhere these days. The proliferation of smartphones has given email a new lease on life, and marketers have taken notice. Today, email has the highest return on investment of any digital channel, and nearly a quarter of all sales are attributed directly to email. Email facilitates a one-on-one conversation with your customer, the kind that's impossible to have in today's uber-busy real world.

Since email is the best digital marketing tool in your arsenal, all of your digital marketing efforts should focus on building up your email list. However, you don't just want to fill your list with the email addresses of uninterested people. Your ultimate goal is to fill that email list with actual leads with strong odds of making a purchase.

Provide Value

Although people share more information than ever before, they're also warier than ever of giving out their personal information. And can you blame them? With spam and security risks at an all-time high, people are right to be guarded with their contact information.

That's why it's so important to provide something of actual value to your desired customer base. It might be a white paper you've written, or it might be a promo code for a discount. Whatever your value proposition is, make sure it's clearly stated so that consumers know what they're getting themselves into when they hand over their email. And make sure the item you're providing is something that people actually want.

Your Company Website

Email might be the name of the game for lead nurturing, but your website is where the action really happens. No matter how many emails you have on your list or social media followers you might have, none of it means anything if those people don't actually buy something. Your emails should funnel people into your site, where they can browse around and make a purchase when they're ready to do so.

There may be dozens of elements to a large-scale digital marketing campaign. But at the end of the day, they all draw from these basic building blocks. As long as you're providing relevant information to your audience and you're driving them to your website, your digital marketing is in great shape.

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Category: Online Marketing, digital marketing, content marketing