There are plenty of companies offering cheap websites for $800 - $1000 for a 5-page site. Often these projects are outsourced, built off-shore with no thought given to marketing strategy.
38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
The "no frills" option could turn out to be false economy. If the content is not an integral part of the design, visitors will move on. If digital marketing is an afterthought, you may have to scrap the cheap website and start again.
A well designed, average size website costs between $3000 to $5000. Online marketing costs would be extra.
A website is an investment that pays
A cheap website may not be the wisest investment in your business. Your company will be far more profitable if you take an integrated approach to your website build. Your site needs to attract potential leads and convert them into customers. For this, you need a digital marketing strategy which includes marketing tactics such as SEO, content marketing, online advertising and social media.
Other associated web design costs
If writing is not your strength, hire a copywriter. Compelling copy combined with powerful visual content will keep your visitors engaged. Australian copywriting costs start from $70 per hour. If your budget is tight, write the copy yourself then hire a copywriter to edit and refine. It will pay dividends.
Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%. (Xerox, 2014).
It's essential to have strong, relevant visuals that tell your brand story. It's important to budget for visual content such as photography, graphics, illustration, and video.
Domain name registration fee
This is the registration fee for your web address. The average cost for registration in Australia is approximately $12. Register your website address with your web hosting company to keep your technology organised.
Email hosting is free with most web hosting packages. However, you may wish to try a cloud-based solution such as G-Suite or Microsoft 360. Both these solutions offer far more than email. G-Suite is a favourite and provides productivity tools, video conferencing, messaging, calendar and the complete functionality of Microsoft Office. The cost is $5 per month per user.
Web hosting costs in Australia
It's important to look at other factors aside from price when selecting a web hosting company. Reliability, server location, downtime, fast customer support are critical. Server location is a factor in google search rankings, eg if you're an Australian business you'll achieve optimum results when the hosting company's servers are located there too. Australian hosting company, Panthur, offer business web hosting packages from $20 per month.
Additional IT support
An important consideration if you're commissioning a refresh and need to move or reconfigure your email. You'll need someone to back-up and implement the changes.