What Is Responsive Website Design

Web Design
Apr18

Responsive website design has been an essential part of the design process for several years now. 

What does responsive web design mean?

It means the website adjusts its display depending on the device you are viewing the website on. Your website should look good, be easy to read and simple to navigate whether you’re on a 24 inch desktop or a smart phone.

Responsive design should be standard with any website build but be sure to dounlr check with your designer before you proceed.

Mobile First Design

88% of Australians own a smart phone.

Deloitte 2017

There is a high chance that potential customers will view your website via a mobile device. Mobile first design is one of the best possible strategies for creating a responsive website.   It means you start with the hardest part of the design first: displaying all your content on mobile and ensuring it’s easy to read and navigate.

Adopting this approach to content helps you improve your user experience by creating a content hierarchy – essential content first. Users can easily find what they’re looking for on your website. 

What does this mean for you, the website owner?

You can help your website developer by generating all your content before the design process begins.  A Mobile first design philosophy generates a content-focused website.  It’s important to consider what content is essential for the visitor to get all the information they need to take action (such as make a purchase decision or subscribe to your blog).

Sometimes content such as detailed graphics work well on desk top but become illegible on a small mobile screen. Think carefully about what graphics and images you’ll use across the site website. Keep things simple. 

There is some content that may not work at all on mobile such as elaborate animations on sliders or on-hover actions. Your web designer can turn these design features off for mobile.

Simplicity is the key to great mobile design.

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Category: Web Design