Why is SEO The Main Thing Marketers Get Wrong?

Search Engine Optimisation
Sep17

Search engine optimisation, or SEO, has been a staple of digital marketing ever since the advent of search engines. The idea that you could simply phrase your website copy in a way that makes your site attractive to search engines seems like an automatic win for marketers.

So, then, why does SEO go wrong so often?

One problem with modern-day SEO is that everyone participates to some degree. If you were to try to base your site around the keyword “pizza”, it would be a useless exercise since there are thousands of more established and powerful sites vying for that space. The bigger problem, though, is that the rules of SEO are constantly changing. Once-common black hat SEO tricks like keyword stuffing and link exchanges are now heavily penalised, which is generally a good thing. But it’s left marketers unsure of how exactly they can utilise SEO to benefit their websites.

The bigger problem, though, is that the rules of SEO are constantly changing. Once-common black hat SEO tricks like keyword stuffing and link exchanges are now heavily penalised, which is generally a good thing. But it’s left marketers unsure of how exactly they can utilise SEO to benefit their websites. According to the Hubspot State of Inbound Marketing 2016 report, growing an organic SEO presence is the top priority for marketers this year. Though this may seem like chasing an impossible dream, the reason for SEO’s prevalence these days is quite simple.

You Can't Fool Today's Tech-Savvy Consumers

Today’s consumers are more tech-savvy and reliant on social media than ever before. But when they want a recommendation for a place to shop or eat, they want real information from credible resources - a website, reviews, so on and so forth. To obtain this information, they’ll look at the best results provided by Google.  

Needless to say, you’ll want to make sure your name is top of the list of results.

 

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Category: Search Engine Optimisation