This is one of the most common questions our clients ask. They’re often small business owners carrying out multiple roles within the company. Understanding the impact social media can have on their business allows them to prioritise their division of time.
Historically, websites were static places serving as online brochures. With the growth of social media and developments in technology all your “digital assets” are now interconnected – or at least they should be. The internet – which includes your website – is a place for interactivity. Embrace it, connect with your clients and gather new ones.
Social media links on your website
Let me illustrate this on a practical level. You may choose to use several social media sites – let’s say Facebook, Google + and Instagram. Links to your social media accounts should be easily accessible from your website. This allows clients and customers to follow you if they like what you have to say or want to keep up with your news.
Blog or news section – a marketing must-have
Every website needs to have a blog/news section. This is a must for the health of your website. A blog allows you to easily add fresh, engaging content and share it via social media. You can promote new products, share useful tips, post images and so on. Your individual blog pages are then shared on your social media sites where people can like, share, pin and retweet.
Give your visitors the opportunity to share your content via social media with bookmark buttons. These are usually placed at the top of the page as highlighted in the image below.
That is how social media, website and the internet connect. Now what’s the point to all this?
4 ways social media can benefit your business
Increase your search engine ranking (SEO benefits)
High search engine rankings are the holy grail of online marketing. Social media activity is now a significant contributor to Google’s ranking algorithm. It works something like this.
If a customer shares one of your blog posts on Facebook and that post is liked and commented on, this sends signs to Google that your website is popular and trusted. In simple terms, these positive social signals will help bump your website to the front page of Google. Of course this is in conjunction with many other variables.
Encourage repeat business
Regular social media activity will keep your business in the minds of your followers.
Improve your service or product offering
Social media gives customers and clients a forum to comment on your brand. Here you can learn what they love or where there’s room for improvement. Social media also allows you to manage your online reputation. Always respond to people’s comments in a timely manner.
Increase traffic to your website
Regularly include links back to your website and ensure your website is included in your social media profile. For example, you might choose to post a new product link on Facebook. If people like it, they’ll click on the link and learn more about it from your website then make a purchase.